INFO
For groomers and pet parents
Know what the professionals know.
There is a video circulating on TikTok that makes me cringe.
A man is scrubbing his Golden Retriever, foam flying everywhere like a car-wash commercial.
The dog looks happy because he is with his person.
I cringe because that used to be me.
I have Goldens and thick-coated retrievers. Big hearts. Big eyes.
I know that look of love.
I used to lather them up, singing “That’s the way I like it.”
I thought I was doing something good.
Then I learned the truth the hard, inconvenient, expensive way.
That foam was not love; it was stress.
And it was wearing down their natural skin protection.
We are taught to wash our dogs like we wash a dirty SUV.
More suds, more scrubbing, more foam.
But dogs age fast, and with age, their skin stops bouncing back.
What starts as a clean wash quietly becomes the itchy dog, the stinky dog, the hot spots, and the vet bills that follow.
Foam Looks Cute. The Truth Is Not.
Your dog’s skin can look fine, while the real issue lies beneath: the natural barrier wears down wash after wash.
When that protective layer weakens, everything changes. Odor returns faster. Flakes show up. Itch increases. Comfort decreases. Foam looks innocent.
Why Suds Aren’t “Clean” for Your Dog’s Skin
Your dog’s outer layer, the lipid layer, is their natural shield. Harsh foams can weaken that shield. Once that happens, your dog’s skin becomes more vulnerable.
More flakes, more odor, more discomfort, more sensitivity.
It is worth caring for that shield now, so your dog stays comfortable for years to come.
Your Dog’s Skin Has a Shield.
Veterinary dermatologists explain it simply.
The lipid layer works like a protective wall, held together by essential fatty acids.
Strong wall: calm skin, healthy coat.
Weak wall: irritation, odor, itch, and discomfort.
A Better Bath Begins with Better Skin Care.
There is a way to wash that does not work against your dog’s biology.
A way that supports the skin instead of stripping it.
Madra Mór Mud does not just clean; it nourishes.
It looks and feels different because it is different!
A sophisticated formula designed to support skin wellness: to cleanse gently, protect the barrier, replenish with essential lipids, and leave the coat fresh, cuddly, and comfortable.
It is not just washing; it is getting more.
More Health
More Clean
More Protection
More Rejuvenation
And because the mud nourishes instead of stripping, the whole moment shifts.
Your dog settles under your hands, their muscles soften, and bath time becomes bonding time.
They are relaxed, loving your touch, and the bath turns into a spa moment.
Madra Mór means “big dog” in Gaelic, and that is precisely how they feel after an actual skin-wellness treatment.
The Mud That Trades Buildup for Skin Wellness.
While you enjoy that bond, the mud is doing something science calls adsorption.
Think of it like a trade: the mud absorbs impurities, nasty smells, dandruff, flakes,
and the environmental buildup that drives pet parents crazy.
Then, in a mineral-rich exchange, it offers skin-supporting microminerals such as Silica, Magnesium, Calcium, and Zinc, along with essential lipids. Micronutrients the skin relies on for strength and resilience.
You are helping support the protective barrier right there in the tub.
The result is simple: a dog who stays fresher, longer.
A Spa Moment for Them. A Healthier Life With Them.
The industry is changing.
People want more than that squeaky-clean car wash; they want skin wellness.
Educated groomers and loving pet parents are the ones who take it further,
choosing treatments that support and strengthen the skin from the start.
That is where Madra Mór fits.
Your dog enjoys a spa-level experience,
you enjoy a healthier, happier companion, and bath time finally works for both of you.
Madra Mór Canine Dry Skin Remedies Are Formulated to Cleanse, Protect, and Rejuvenate Your Canine Companion’s Skin & Coat
Underneath all that fur is thin, delicate skin and your dogs first line of defense. Your dog’s epidermal, stratum corneum layer serves as the primary protective wrap. Many canine dermatitis disorders arise when your dog’s skin protective barrier does not function properly.
Protecting & Rejuvenating Year Around
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SPRING SKIN CARE
Dogs that experience seasonal allergies will have skin sensitivity March through May. Grass, tree, and weed pollen along with molds and yeasts are prevalent.
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SUMMER SKIN CARE
Being the wet weekend warrior with the family on summer vacation can expose your canine friend to bugs and environmental pollutants.
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AUTUMN SKIN CARE
This time of the year is the beginning of the dry season and can introduce environmental toxins and pollutants. Dust mite and fleas can cause dermatitis.
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WINTER SKIN CARE
The coldest time of the year presents its challenges both indoor and outdoors. This is when they are most vulnerable for dry cracked skin.
Our unique variety of canine mud treatments
How much product should be used per animal?
The product is a creamy concentrated blend of beneficial nourishing ingredients. How much you use depends on you and conditions. Apply evenly for an over-all treatment or apply thick in areas that need special attention. The dog should be thoroughly wet for application.
How many treatments are in each container?
A typical application is a bit more than 1oz per 10lbs with variables: coat type dependent (smooth, long haired, thick coats) and density of application.
Should you wash the dog with shampoo before or after the treatment?
Drop coats or natural long haired clients, perform a very mild, diluted shampooing after the treatment; excellent for the skin but too hydrating for the hair to stand for professional scissoring/clipping. To receive the maximum benefit from the ingredients, any dirty, dirty, dogs should be washed before a treatment.
What is the process for the treatment, ie how to apply?
Wet the coat completely and thoroughly. Apply a generous amount of selected mud treatment beginning in the muzzle area, you and the dog will smell the beneficial essential oils, a relaxing aromatherapy a true Zen experience. Apply with comforting massage throughout the body, belly, limbs, the product does not suds or lather. It is massage through the coat into the skin. (It is not recommended to have Mobility Mud near muzzle/genital area). Please see our massage page for more information about the strokes. Rinse.
How long to apply mud, should the dog be wrapped?
We recommend a 10 minute massage. Some people/groomers allow the soothing Mud and Flea Relief ingredients to remain on the dog for much longer and even wrap the dog, depending on conditions. You may leave the product on for longer periods of time, please remember clays absorb and adsorb. Adsorb/nourish, they are absorbing/detoxifying, please be sure to rinse completely. WE DO NOT RECOMMEND WRAPPING MOBILITY MUD. Mobility mud is a cooling mud, and heat is generated once product is rinsed, from the dog’s own circulation system, a natural body response (homeostasis) to coolness.
What is the origin of the mud?
We are very proud of ingredients and list all on our label, except for mud, we state nutrient-rich mud. We have taken from a mixture of our earth’s finest clays, richest in mineral content with the strongest ability to absorb/cleanse. We formulated our mud baths to exceed the strict Ecocet qualifications, and at a cost the consumer can afford.
Eco-Cert, France Requires a minimum 95% of natural ingredients and a maximum of 5% of ingredients of synthetic origin. 10% of total product by weight (including the weight of water) must be organic.
Our ingredients are from our earth, mother nature. We spent a few years of testing ingredients that would allow easy spread ability, for a true, relaxing spa experience.
Natural Ingredients
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Coconut Oil
We believe in the power of natural ingredients like coconut oil for your furry friend's skin and fur. Coconut oil acts as a gentle moisturizer, soothing dry, itchy skin and...
Coconut Oil
We believe in the power of natural ingredients like coconut oil for your furry friend's skin and fur. Coconut oil acts as a gentle moisturizer, soothing dry, itchy skin and...
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Peppermint
Peppermint, Mentha piperita, is a cross between wintermint and spearmint. Peppermint is associated with many health benefits
Peppermint
Peppermint, Mentha piperita, is a cross between wintermint and spearmint. Peppermint is associated with many health benefits
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Lavender
Lavender has many benefits and uses in medicinal purposes. Lavender is known for its calming and soothing properties, making it an excellent choice for reducing stress and anxiety in dogs. Not...
Lavender
Lavender has many benefits and uses in medicinal purposes. Lavender is known for its calming and soothing properties, making it an excellent choice for reducing stress and anxiety in dogs. Not...
